By Kristine M. Sturkie, Navy Exchange Service Command Public Affairs
May 29, 2010 - VIRGINIA BEACH, Va (NNS) -- The Navy Exchange's (NEX) web store announced the launch of a product information center May 28 on www.myNavyExchange.com.
This feature provides customers access to pricing information as well as product images, descriptions and specifications for televisions, cameras and computers that are available for purchase in NEX stores.
"We added this feature to our website so customers could have the opportunity to read up on the products they were interested in purchasing and check availability before they got to the store," said Karen Connery, Navy Exchange Service Command (NEXCOM) director, e-Commerce. "Industry studies confirm that customers conduct research online at retailers' Web stores for at least half of all their purchases regardless of the channel from which they shop. Our product information center also provides our customers the opportunity to write or read product reviews to help them make their purchase decisions."
Once a customer logs on to the site and is authenticated as an authorized customer, they may select a Continental United States (CONUS) or ouside of the Continental United States (OCONUS) region where they would like to shop from either a drop down box, or interactive map. From there, visitors can select a merchandise category and specific of interest. The item detail includes current NEX price, an image, description and specifications for the product as well as a list of NEXs within the selected region where the item is currently available for purchase, subject to availability.
Customers will also have a chance to write a review of the product and the rating of the product will appear as anchors. The link to the "Store Finder" will allow customers to find store hours of operations, phone number and directions to which NEX the product is available for purchase.
"We're excited about providing access to our great product assortment and prices available at our stores via our website and expect that this feature will show our customers that it's definitely worth the trip to visit their NEX," said Connery. "We plan to add more categories such as major appliances and tires in the near future."
Customers receive a five-cent credit toward their purchase for each eco-friendly reusable bag used to bag their purchase.
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