Navy iTunes App Released for iPhone

By Mass Communication Specialist 2nd Class (SCW) Michael B. Lavender, Commander, Navy Recruiting Command Public Affairs

MILLINGTON, Tenn. (NNS) -- The Navy released the "America's Navy" app for the iPhone and iPod Touch the week of Aug. 12.

The app is available to download for free through the iTunes App Store or the Navy's recruiting website, Navy.com.

"With the new generation of youth and advancements in social media, we believe that the application will be of great use for our recruiting efforts," said Lt. Cmdr. Garth Gimmestad, Navy Recruiting Command's (NRC) director of Marketing Plans Division. "This application will allow us to transmit data to a customer who desires information immediately. With the new generation that wants instant gratification for information, we'll now be able to cater to them through this technology medium."

The application will bring a host of information about the Navy, including job descriptions, career information, videos, photos and the latest news from Navy.mil.

"This is meant to provide Navy's multiple and varied audiences the opportunity to learn more about, and engage with the U.S. Navy in an informative and entertaining, not to mention convenient, manner," said Gimmestad. "Not only can someone look up information about the Navy, but they can even locate a recruiter in their area as well."

"NRC, along with our independent advertising agency, Campbell E-Wald, developed and launched the application through a variety of social media sites, including Facebook, Navy.com, the 'Navy for Moms' website and Twitter," explained Gimmestad. "We'll be able to enhance our capabilities to effectively communicate with a technologically savvy population."

NRC consists of a command headquarters, two Navy recruiting regions and 26 Navy recruiting districts, which serve hundreds of recruiting stations across the country. NRC's mission is to recruit the best men and women for America's Navy to accomplish today's missions and meet tomorrow's challenges.