NSF and Partners Discuss Human Behavior Influences on Energy Choices

Researchers in psychology and economics will address how human motivations and behavior can be a powerful influence in moving communities and nations toward a clean energy economy

Motivating human behavior can be a powerful influence in moving communities and nations toward a clean energy economy.

The National Science Foundation (NSF) invites you to attend a lunchtime briefing, "Human Behavior: Influences on Energy Choices," part of The Road to the New Energy Economy series. Join us as experts in psychology and economics describe how Americans think about and value energy choices, and what policies could motivate them to alter their behavior for positive advancement down a road of a clean energy economy.

This marks the ninth event in The Road to the New Energy Economy series, which focuses on the science and technology required to achieve the nation's energy goals. Senate Majority Leader Harry Reid serves as honorary host of the series.

Who: Myron Gutmann, NSF Assistant Director for Social, Behavioral and Economic Sciences;

Hunt Allcott, New York University and National Bureau of Economic Research;

Elke Weber, Center for Research on Environmental Decisions, Columbia University:

Corey Powell, Editor-in-Chief, DISCOVER Magazine (moderator)

What: The Road to the New Energy Economy briefing--Human Behavior: Influences on Energy Choices

When: Wednesday, May 23, 2012, Noon-1:30 p.m.

Where: Room 212-10, U.S. Capitol Visitor Center (bypass the visitor line by telling a guard that you are on official business)

RSVP: To: events@discovermagazine.com. Required to get on the U.S. Capitol security list.

 -NSF-